The scandalous fitting rooms

Even though distro t-shirt has become the latest hip, I rarely find good distro t-shirts. Even at good distros.

Some of you might blame my taste for underground designs, but it is infact not about the design. Most of distro t-shirts are fabulously designed. It is the way it fits into my challenged (i.e. not slim) body…… simply doesn’t look good. Should I blame my body or distro’s ridiculously sized t-shirts?

I prefer to blame distros’ fitting rooms. They are so small that I can barely breath, and poorly lit. In turn it reduces my desire to buy the t-shirt, even though is 1/3 less expensive than say Rip Curl t-shirts. So I tought I share a few tips for effective fitting room for anyone thinking to open a new distro (or boutique), which in turn should improve your sales because your costumers feels good about their body and the clothing they put on:

Tips for Money Making Fitting Room

1. Your fitting room should be spacious. I’m not saying that it should big enough to fit an olympic sized swimming pool, but your costumer should be able able to see her/his entire body in the fitting room mirror. Distance between fitting room mirror and your customer should be no less than 80 centimeters. Any less than that will only make your costumer crosseyed (i.e. juling).
2. Your fitting room should be well lit. This is an age old problem. Why? Because during art class everybody (including your teacher) are concerned more about color and shape. But no one cares about lighting. Good lighting makes your costumer looks more attractive and sublimally suggested to buy your product, which a super bright flourescent lamp won’t help. A prime example of well lit fitting room is at Giordano.
3. Your fitting room should be a personal space for your customer. I’ve seen many fitting room uses a cheap fabric as door. Some are tightly spaced that you can overheard the conversation next door. These are problems because it makes your customer feels uncomfortable to try on clothes at your distro, which is a bad thing because the more time they spend to try on clothes the more they feel good about themself.
4. Your fitting room should be enough for your costumer. Don’t be cheap, if you have many customer maybe its a good time to invest on more fitting rooms, because fitting room is where purchases start.
5. Your fitting room should be well ventilated. Ok, this one might sound ridiculous, but its true, because putting on clothes can be a big calorie intensive activity. Nothing help than a fresh supplies of Oxygen.
6. Your fitting room’s mirror shouldn’t lie. Your mirror shouldn’t make your costumer looks like an Abercrombie & Fitch model, but it also shouldn’t make your costumer looks like Quasimodo. Use good and flat mirror. They should see what they should see.